![]() And that’s where things can get complicated.įrom the DSP perspective, everyone wants their platform to be the biggest platform, and they want everything to be driving to their platform … so it’s this crazy game of keeping everyone happy. So, while it may be comforting to know that the DSP environment isn’t purely algorithmic based, relationships and resources are still important when it comes to leveraging any initial success that an artist might have. Once you put a band in that structure, and you have things to leverage to partners, you can really make the most out of that opportunity. From a label perspective … whenever an emerging artist comes onto a label and they’ve already had something that reacted, the label can take that and leverage it with their partners to leverage bigger things out of it…. On the management side, it’s still a lot of cold emailing and building out your own plan, until someone takes notice of it, and just continuing to push that agenda and push the narrative and build the story with the artist…. Afterwards, we took all of that data, we took all of those emails and all of the responses and built our campaign around those responses.Įlliott also has a really unique insight into the differences between the DIY, indie, and major label environments and how those differences affect the relationships of each with DSPs.Īt a label you have way more resources to lean on…. Some people would write, “I feel sad today, or I feel happy” … but then some people would go super in-depth and write paragraphs…. She basically started out her campaign with a splash page on her website that was just like, “Tell me how you really feel”…. ![]() That was probably one of the coolest uses of data and email captures…. Right when I got to Mom + Pop we were diving into the Courtney Barnett campaign, the “Tell Me How You Really Feel” campaign. Listen to Data and Digital Strategy at Republic Records With Elliott Althoff on your favorite podcast listening platform here.Įlliott Althoff, Associate Manager of Digital Strategy at Republic, is a relatively new addition to the label, but throughout his career in the music industry, which has included digital marketing and digital strategy positions at Cinematic Music Group and Mom + Pop Music, in addition to indie artist management gigs, business data has played a part in some form or another.Īs “the perfect combination of right- and left-brained,” Elliott has a knack for picking up on creative uses of data, from an email- and phone-driven album release campaign for Courtney Barnett to the dynamic merchandise bundling keeping The Weeknd at the top of the charts. ![]() Named Label of the Year by Billboard in December, Republic’s artist roster boasts releases from Ariana Grande, Drake, Post Malone, Taylor Swift, The Weeknd, and many more of today’s biggest names. ![]() If you don’t know Republic, you can be sure you know plenty of their artists. Republic Records, a subsidiary of Universal Music Group, has become one of the big players in the music industry today, and part of that comes down to the label’s forward-thinking team, which has consistently leveraged data to stay ahead of the curve. Prior to its Imperial/Republic partnership, JYP had a global digital and physical distribution deal with The Orchard that was struck in 2019.Guest post by Rutger Ansley Rosenborg of Chartmetric ![]() And in July, TWICE member Nayeon became the first-ever K-pop soloist to enter the top 10 of the Billboard 200 with her debut solo album, IM NAYEON: The 1st Mini Album. 1s on the Billboard 200 for the former and a top 10 album on the chart for the latter. Last year’s expansion, which brought boy band Stray Kids and female quintet ITZY into the fold, has resulted in two No. Since then, the K-pop girl group has not only seen massive growth, most recently earning their highest chart position and biggest sales week ever in the United States when Ready to Be debuted at No. While the Republic/Imperial push already powers JYP groups TWICE, Stray Kids and ITZY, the expanded deal includes newer acts like girl group to watch NMIXX and rock band Xdinary Heroes. JYP Entertainment currently houses nearly a dozen acts, with many members of its groups also active as soloists under the label.īillboard first broke the news in early 2020 of JYPE and Republic linking to grow TWICE’s presence in the United States. K-Pop Stocks Soar on Quarterly Earnings, Strong Growth ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |